Yoplait Save Lids to Save Lives (Publicis Modem)

I support and encourage campaigns that increase awareness for and help fund research for the cure to cancer. So, it was especially exciting to be able to work with the Publicis Modem team to edit a few videos for Yoplait Save Lids to Save Lives. These videos feature participants in the Susan G. Komen Race for the Cure marathon about who inspires them to participate in the cause. They were also used to encourage website visitors to share their own stories of what inspires them using various tools on the Save Lids to Save Lives website.

Mohawk Man

The Buxtons

Lisa’s Story

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