Picture Farm brought me in for a super fun Nike project in all aspects. The content was great and a little creative rebellion channeled into results turned into a truly exciting collaboration to see come together. The type was all hand drawn using a variety of tools I pawned from around the studio and the other effects were drawn using a plugin called Paint & Stick that lets you load your favorite photoshop brushes and animate frame by frame with onion-skinning in After Effects. It was in beta at the time, but later released through AE scripts. It was a fun little process with great results.