Mission: R/GA designed an outdoor ad campaign for Google Pay during the 2017 Money Conference in Las Vegas, Nevada. They pretty much took over and rented every screen and billboard in town for the event.
Solution: I art directed all the screens that moved, working closely with the campaign design art director to make sure everything stayed consistent and on-brand. It required translating media and assets for several different lengths and delivery specs.
I’m just showing the HD formats below, followed by a few stills to give a sense of how the video ads appeared when installed and and how many different formats we were working in.