Google Pay Money Conference Campaign (R/GA)

R/GA designed an outdoor ad campaign for Google Pay during the 2017 Money Conference in Las Vegas, Nevada. They pretty much did an out of home ad takeover and rented every screen and billboard in town for the event. I art directed just the screens that moved, working closely with the art director who was designing most of the creative assets for the campaign to make sure everything stayed consistent and on-brand. It required working with a variety of formats and delivering content for several types of media outlets. I’m just showing the HD formats below, as well as a few stills to give a sense of how the video ads appeared when installed and and how many different formats we were working in.

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